A newsletter link to a product page
URL: https://example.com/shoes · source: newsletter · medium: email · campaign: spring-sale
https://example.com/shoes?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale
UTM Link Builder
Build one or many UTM-tagged campaign URLs from source, medium, campaign, term and content, export as CSV.
Link 1
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About this tool
A campaign link without UTM parameters shows up in analytics as direct traffic, indistinguishable from someone typing the URL from memory — the parameters are what let a click actually get credited to the newsletter, the ad, or the specific post that sent it.
How to use it
- Enter a base URL and fill in source, medium, campaign, and optionally term and content.
- Add more rows for additional links, and export the whole batch as CSV once done.
Examples
Common problems
- The generated URL doesn't include a parameter I filled in.
- An empty field is left out rather than added as a blank parameter (utm_term= with nothing after it) — check that the field actually has a value, not just whitespace.